7-16 Connie Linder

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Three, six, two.

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Welcome back to Freedom Fest 2022.

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We’re live from the floor here at Freedom Fest.

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Lots of great things going on.

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I’ve got Connie Linder here in here with us.

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Connie, you’re an amazing woman.

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Woman.

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You’re the founder of Indigenous Intention.

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Intention.

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Intention.

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Something very interesting.

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Very powerful woman in Canada, very well known innovator in Canada, also recently named, I read, to the Canada’s 100 Most Powerful Women right behind Justin Trudeau right in that list.

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Connie, it’s really great to have you here with us.

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What do you want to talk about today? You have so much going on.

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You advise a lot of businesses.

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You build a lot of businesses.

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You’re kind of working on a mission to take politics out of the environmental movement.

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Tell me what’s happening with you.

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Thank you for the introduction.

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Yes.

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Intention.com, what we have on Intention is a supply chain database to allow people to actually do things that can help solve some of the environmental problems with the solutions oriented approach versus the political approach, which is actually taking the headlines.

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And what happens when we politicize something like the environment? It actually goes against what we want to happen, which is we want positive action.

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We want solutions.

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When you politicize it, it divides people, and it actually causes either no action or action that’s based on fear.

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And we don’t make good decisions when we’re fearful.

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So what’s an example of the environmental stuff being politicized? And then how do you go around and make that a little more palatable for regular folks? Well, if you look at a lot of the discussions are either around ESG and there’s a lot of controversy around ESG right now.

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And I understand real quickly, just for the audience that doesn’t know, explain what ESG is, just a quick one.

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Oh, yes.

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Environmental, social governance.

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And so on the one side, you have the investment community, which I understand, because I used to be in the finance market, you want investors to be able to have a standardized way of comparing investment choices.

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So I understand that that’s a useful thing to do, but sometimes people don’t understand the metrics that are involved in the scorecard.

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So sometimes that can be politicized.

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And then you have the whole climate change discussion.

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And the approach that I take is I don’t get involved in that discussion.

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Whether someone believes in it or not, I just know that we can do better.

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And we have a database that actually helps people do better.

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Right now, when you say helps people do better, do what better? So a lot of action that can be taken in order of preserving our ecosystems and our planet and human rights is through how we spend our money.

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So I look to the innovators, and I’m so encouraged.

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We have hundreds of thousands of amazing companies in our database, from apparel to industry to construction, basically every industry, and the types of innovations that are available that most people don’t know about.

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So some of these innovations, they’ll reduce carbon, they’ll reduce water use, they’ll reduce the amount of toxicity.

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So there’s a lot of solutions that we can employ today, and we really are the facilitator and the platform to help people make those choices.

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Got it.

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Let’s go.

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Something water is a big thing right now.

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Obviously, especially out west, they’re running out of water.

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It’s kind of crazy.

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I’ve never seen anything like this in my life.

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So what’s one of those innovations that, with water could help people? Like in California and Arizona, even here in Nevada where we’re at, where the lakes are running dry? Well, there are actually different companies that can take salt out of water.

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There’s actually different companies that through the mechanics of their widgets, they actually use less water.

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So by employing a lot, there’s never just one solution.

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There’s always a lot of different solutions.

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Also in agriculture, there are different ways that you can leverage the water use on your farm that can use up to 40% less water.

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Of course, we know about decolonization and things like that.

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What’s innovative about that? I mean, that’s been around for a long time.

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So what are you finding that’s innovative about decolonization? Is it something where you’re being able to run more water through or process more water or what’s the innovation? Well, there’s so many different ways that we can actually reduce water use.

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Some of them are actually employing certain kinds of pipes in your home.

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And what we don’t realize is that about 40% of overwater use is actually at the home level in terms of our plumbing.

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Different components in plumbing.

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Okay, what’s an example? Where do we overuse the water? Well, you’d have to go to intention.com for that.

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Okay, yeah, you could go into house.

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I think people want to know that.

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I think they’re interested in it.

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What’s a practical example of where we use too much water at home? Well, wife takes a four hour shower every day.

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I did take deep hot baths, and I have probably like a zillion gallon.

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It’s like a swimming pool for a bathtub.

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Well, actually, I have to admit that I really love my bath too.

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When I was younger and I did part of my education in Europe, and a lot of the homes in Europe don’t even have that.

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I did miss it.

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So I have to say I do love my water.

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But on a day to day basis, you’re seeing that the average household uses 40% more water than it should.

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What are just a couple of areas like that where we do use too much, like leaving the faucet on when I’m brushing my teeth.

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It’s actually in the types of plumbing that we have.

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So a lot of efficiencies with water can be reduced through having proper plumbing systems.

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And actually, if you look at farming, the majority huge water uses with farming.

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So it’s about irrigation systems and how farmers would actually be able to leverage.

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And there’s other things, too, on the side that got it.

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Well, I love the fact that you’re taking politics out of the environmental movement, because I think people have just had they just kind of had it, hearing about it.

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Everybody’s down with environmentalism.

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Everybody wants to how do you feel? Business is overregulate, right? Exactly.

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We have to support innovation.

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And that’s the other thing we do on our site, is if you think of the power of small and medium sized enterprises, there’s 400 million, approximately 400 million businesses in the world.

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95% of those businesses are small and medium sized enterprises, and that’s where innovation comes from.

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70% of the workforce.

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And these are the people that make up the fabric of the communities.

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And so we really need to protect that, and we need to encourage that and keep them healthy and keep them innovating.

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100% agree again, you are one of the top innovators in Canada.

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Everybody up there knows you.

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Intention.com is the website now, Connie, where do people find you? How do people contact you? Well, what they can do is, if they go to intention.

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comFreedom, there’ll be an opportunity for them to connect and identify what level of interest build that website for us.

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Thank you for that intengine.com Intention.com.

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And if you want to be in touch, intention.

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comFreedom, fantastic.

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Connie Linda, thank you for being here.

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Thank you.

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Connie Linda writing here on the floor of Freedom Fest.

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2022, Connie lender Intentioncom.

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We’ll be back with more in just a few minutes.