7-15 Doug Crowe

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This is Freedom Fest.

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Live Freedom Fest.

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2020.

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We’re alive on the floor, by the way, of Freedom Fest.

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A huge, huge day of amazing speakers.

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I’ve got with me in studio right now a guy who’s been a good friend for a long, long time.

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He’s also changed a lot of lives and changed a lot of businesses.

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He’s the chairman, CEO and founder of Author.

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Your brand, Doug Crowe.

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Doug, how are you? I’m doing great, thanks.

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Thanks for having me on.

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Good.

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Listen, what you do, I’ll let you explain sort of what it is you actually help people write books, but it goes way beyond that.

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Way beyond that.

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A lot of people think they can write and think they should write, and they probably shouldn’t.

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A lot of people just can’t weave a really good story inside what their nonprofit, or perhaps their leadership book is about.

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So we have a team of journalists and ghostwriters that really capture their spirit, their essence, their voice, and make it readable, make it interesting.

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So if you’ve ever wanted to write a book, and most people have thought about it, everyone has thought about writing a book.

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It’s a little bit tougher than it looks.

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I’ve written several, but I’ve written them with the help of you.

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And what’s interesting about a book is, unfortunately for me, I did have a best seller that worked out very nicely.

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However, most people write those books because they’re in business and they want to.

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The only way you can really plant your flag is the authoritative voice in your field.

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So if you’re a doctor, a plastic surgeon, if you’re selling asphalt, I don’t care what you’re doing, you want to be the authoritative voice in that particular space, well, you have to be the one who wrote the book on it.

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Now then, what’s the process? If somebody does want to write a book, they get a hold of you.

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What happens next? The process is kind of backwards.

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We don’t actually talk about your book or your idea.

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We talk about what the audience wants.

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Right.

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So we do a lot of focus group research, case studies, split testing on covers and titles to make sure your idea actually resonates with your target audience.

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If you don’t do that, there’s a good chance you’re going to miss the target.

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Right.

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So what are the advantages of being an author? And again, in my case, got to be a best selling author.

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But what are the advantages of being an author? Take a look at what other options you have out there.

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Podcast, TV, radio, social media, email.

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Every single thing out there is very temporary, except the book.

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We don’t throw away books.

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We don’t burn books.

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They last forever, and that’s why they’re so valuable.

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It’s highly regarded by people because it takes a lot of work and effort to write.

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But more importantly, it’s permanent.

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It’s not transient like everything else out there.

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Right.

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The other thing, too.

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A book is the ultimate calling card.

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So I mean, I said it before.

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A book does allow you to plant your flag as the authoritative voice there, but it does a lot of other things.

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It takes you on a credibility level.

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It takes you from here to somebody who wrote a book.

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And I don’t care how much nonsense is in the book, even if you plant your flag as the authoritative voice, you’ve written the book on it.

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What does it do for you? I’ll tell you what it’s done for me as an author.

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It has allowed me to be booked on hundreds of radio shows, hundreds of television shows.

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I host a lot of that stuff.

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But getting booked on, it’s a whole different scene.

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But when somebody calls my producer, for instance, and they’ve got a book, I take a look, I dump through a little bit of the book and I go, yeah, you know what? Or look at the book online.

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Yes, they’re an author.

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I want them on because they are an authoritative voice.

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You take a look at the people who do get speaking engagements and media appearances.

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They’re either an athlete, politician, criminal, sometimes the same thing, or an author.

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If you’re not one of those things, it’s unlikely you’re going to get a lot of speaking gigs and notoriety, right.

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So with some of your clients, I mean, you’ve got it from all over.

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What fields are you pulling clients? Everything.

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It’s all non fiction, to be really clear about that.

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No romance novels? No, not yet.

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We have leadership experts.

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We have, as you know, our good friend Mohan, who’s founderstamps.com, I have NFL players, I’ve had athletes, military guys, a lot of veterans, of course.

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And a lot of people just want to make a difference in the world.

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We’ve done books for the CMO of Starbucks, Asia, the list goes on and on.

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BP of Pepsi.

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And it’s a lot of cases, it’s the legacy they want to establish.

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Think about, do we all know our great grandparents? Probably not.

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Or if we did, we’re lucky.

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But how about our great grandparents? We don’t know them, right? When you author a book, that legacy is established.

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It’s in stone, right? And that’s the long term benefit.

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Short term benefit getting booked out there so that you can promote your business on TV shows, on radio shows, on great podcasts and things like that.

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That’s a huge advantage.

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Doug, how do people get a hold of you? They go to authoriebrandcom at your brandcom.

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All right.

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Or Doug@dougcro.com, email me, doug at douglas.

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If they’re watching here on Fox Nation, they deserve your personal email.

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Absolutely.

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Doug at doug pro.com.

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Doug, thanks for being here, man.

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Pleasure.

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All right.

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CEO, chairman and founder of Author.

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You’re Brand Doug Crow.

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I’m Ken Demmonds.

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This is Freedom Fest 2022, live from the floor of FreedomFest in fabulous Las Vegas.

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Back in just a few more minutes.